The first step to implementing your local marketing efforts is to conduct a local market analysis.
Of course, most small business owners already understand that. They’re well award of how market research can benefit a small business owner.
The challenge, however, is for them to conduct a meaningful local market analysis without wasting money or time.
Here are a few tricks I’ve learned over the years that should help you gain some insight into your local market and show you how to do market research for free.
Let’s dig in.
Local market research provides insights
Before you spend too much time conducting market research, it’s important to remember a few things: