How to Conduct a Local Market Analysis for Your Small Business

The first step to implementing your local marketing efforts is to conduct a local market analysis.

Of course, most small business owners already understand that. They’re well award of how market research can benefit a small business owner.

The challenge, however, is for them to conduct a meaningful local market analysis without wasting money or time.

Here are a few tricks I’ve learned over the years that should help you gain some insight into your local market and show you how to do market research for free.

Let’s dig in.

Local market research provides insights

Before you spend too much time conducting market research, it’s important to remember a few things:

Brian Tolle – Partner, The Re-Wired Group

Meet Brian Tolle – Partner, The Re-Wired Group.

Brian Tolle is a partner at The Re-Wired Group, a business design consultancy. He uses Demand-Side Innovation to create and commercialize new products, services, brands, and businesses through Re-Wired’s Jobs-to-be-Done framework. His work focuses on coaching and advising individual leaders and teams on strategies to advance innovation and gain employee buy-in to crucial organizational change.

He is the author of the 2011 book Shortcut: Getting Through to People Who Slow You Down, a practical and concise guide for leaders looking to turn frustration into action to engage their employees in accomplishing the company’s critical goals.

How to Market an Animal Removal Service

Marketing a small business can present unique challenges at times. Not every product or service is as pretty as we’d like and convincing consumers to purchase can, well, be quite challenging at times.

We recently had the pleasure of sitting down with the CEO of Diamond Bar L, Wes Langston, to talk marketing for his small business. Located in north central Florida, Wes has a unique business that centers around providing animal removal and custom animal services. Unlike traditional animal removal services, Wes wanted to put forward an image that was personal, authentic, as well as professional.

So what’s the best way to go about marketing a service such as this? …with personality and authenticity.