According to a study made in Stanford University, internet users are spending less time going to the mall and buying whatever they need from a physical store. This means that internet use has been encouraging people to shop at the comfort of their homes. Because of this, internet marketers are becoming more in demand to [...]

Meet Brian Tolle – Partner, The Re-Wired Group. Brian Tolle is a partner at The Re-Wired Group, a business design consultancy. He uses Demand-Side Innovation to create and commercialize new products, services, brands, and businesses through Re-Wired’s Jobs-to-be-Done framework. His work focuses on coaching and advising individual leaders and teams on strategies to advance innovation and [...]

Marketing a small business can present unique challenges at times. Not every product or service is as pretty as we’d like and convincing consumers to purchase can, well, be quite challenging at times. We recently had the pleasure of sitting down with the CEO of Diamond Bar L, Wes Langston, to talk marketing for his [...]